Emotions Are Temporary

The Illusion of Permanence

The intensity of an emotion, especially a negative one, can create a powerful feeling of permanence. We may feel overwhelmed by a particular emotion, and it can be difficult to see past the immediate experience.

The 90-Second Rule

Jill Bolte Taylor explains that when a person has a reaction to something in their environment, there’s a 90-second chemical process that happens in the body; after that, any remaining emotional response is just the person choosing to stay in that emotional loop.

The 90-Second Rule That Builds Self-Control